We were fortunate in that we had about 8 different dealers to choose from in SoCal - all of them had either 1 or 2 of the exact model/trim/color we wanted. I got VINs and stock#s beforehand, matched Kia's inventory to the dealer's inventory, did the pricing research, used KBB and Truecar, and we ended up paying what we wanted to pay because we had a lot of choice and were able to use that as leverage.
Unfortunately we had to fight for our pricing, and I had to be a little bit of a harass, and the sales guys and managers at this dealer were using every high pressure sales tactic in the book, in addition to trying to add-in all kinds of stuff including an entire dealer package that they invented, that they claim was auto-installed on every car on the lot, which added $2500 to the price with no choice to opt out. I refused that, refused everything else, and told them they could either meet my price or I would walk because there were 7 other dealers with 9 other identical Niros on their lots within driving distance.
A sales person, then a manager, then a branch manager later, and we paid what I wanted to pay for it, which was about $4500 under msrp. It was a fight though, and they were kicking and screaming the whole way. Not a pleasant experience, but we didn't overpay, which is the most important part. I imagine it would have been a more pleasant experience if I had just smiled and paid what they were asking, but I don't enjoy being screwed any more than anybody else.
2018 Kia Niro