What I paid Touring w/advanced, mats, net, mudguards
Figured I would post my numbers to help others in their negotiations.
I bought a dark grey Touring w/advanced package, carpet mats, net, and added mud guards. I bought the first one they sold so you can negotiate. In a month or so I'm sure I could have paid less, but I needed the car. The more sought after cars will be the lower and middle trims not the Touring.
My equation to figure out price is [(Invoice-Holdback) X 3%-5% profit] minus (any other incentives you qualify for like military, uber, etc.) = your price plus taxes, etc. Use a taxes and fees calculator from your state's DMV cause sometimes the dealerships get creative. I originally offered out the door what I calculated was 3% profit. They countered $500 more, I said fine if they threw in the mudguards. I think they will make around 4% not including any manufacturer to dealer incentives they qualify for since I don't know what those are.
I Paid 31286 plus taxes, fees, etc.