Don't pay msrp.
Bought mine in Chula Vista. If you want the salesman's name let me know. I bought a Dark Grey Niro Touring with advanced and the carpet mats and cargo net. Paid 31286, 34135 out the door. Price also included the mudguards but i haven't gotten them yet. You might be able to get a better deal since I bought the first one and I don't qualify for military, graduate, uber, etc. So I say try to get my deal or do better. Escondido was also willing to negotiate but not as much.