Looking at a PHEV EX Premium in Graphite with carpeted floor mats and no other options beyond the trim level. $35,975 MSRP, $32,477 listed price. Tried to get another dealer to come close on one with the sunroof and was soundly rebuffed. They could not get anywhere near that discount, they said. That seems weird to me. I was hoping to talk this dealer down to the listed price out the door after taxes and fees, but now think I am perhaps overly optimistic. Anyone have an idea of the bottom-line price I could expect to reach?
That might be a little aggressive, depending on where you live and how big the taxes and fees are. A lot of people have described the price they paid on this forum page:https://www.kianiroforum.com/forum/5...-kia-niro.html
My own deal was an out-the-door cost that was a bit less than MSRP, which means the dealer paid some hefty taxes and fees. At least a few folks on that forum page seem to have done better than that.
Along the way, I visited two dealers and spoke to three others on the phone. I was very clear about what I was shopping for and what I was willing to pay. Two of the dealers I spoke with on the phone couldn't come close. My nearest dealer read me the wrong way and thought he could get away with jacking up the price to over 40k. Along about that time, my wife suggested Costco pricing, but that still wasn't close to the price I was willing to pay.
I wound up working with a dealer who was an hour away, and talking with a dealer on the phone who was three hours away. They both eventually agreed to my price, but it didn't happen over night. The whole process took about two weeks. Some people might find that kind of protracted negotiation to be stressful but in my case, it was mostly via e-mail, so it wasn't that stressful. I had the luxury of reading each e-mail and thinking about it for a few hours before responding. Note that the more senior sales people don't want to engage with you via e-mail for exactly this reason, but usually there's a younger salesperson who will, especially if you've already met them in person.
In retrospect, one mistake I made was that I didn't go back to the nearest dealer on a different day of the week. I have in mind that the sales manager who I had previously encountered there on a Sunday afternoon would have been easier to negotiate with than the sales manager who was there on a week day and tried to jack the price up.