I've only seen two Niro's other than mine here in the DC/Maryland/Northern Virginia area and this is Prius country! I think the only place where there are more Prius'es(?) is California! I'm sure low gas prices have caused a slump in hybrid sales and I think Kia doesn't have the reliability track record of Toyota even though Kia has been #1 in initial quality for the last 2 years. I'm hoping the Niro will add to that statistic. No doubt Toyota has proven itself in terms of reliability. My wife has had a Corolla since 2009 with zero issues. On the other hand, my Prius left me stranded last fall when one of the hybrid components failed. Fortunately, it was covered under the warranty and I never had any other problems with it. Let's hope the Niro will do even better!