Alex: The survey was very detailed and mostly about what options you would be interested in and also multiple price points with "would you buy at this price". It got to be a bit ridiculous after a while, as they would ask a question one way, then ask it a different way, with varying price points. One thing I wish I would have tried to copy were some of the photos. There was one with a tan interior (similar to the 2017 Sportage tan interior). Don't know if that may be a future option, but in my book, I'm getting tired of black or grey as the only options, and Niro seems to be going right along with that for now. If it weren't for the gas mileage, I would have already been in a Sportage, just because of the gorgeous tan interior. I'm just remembering also, many questions revolved around AWD.