If there's one thing that Kia is getting right its colors and it's an important thing since colors can make or break a car for people that pay close attention to the design and overall exterior appearance of a vehicle. To me that's the case.
It goes with the whole European influenced styling it has going on which is a great play since they can pull in more of the budget minded person. People these days are more willing to downgrade temporarily to be safer financially. Then you have others that want a taste of what you get in a high end vehicle but not through paying the price for it.
It definitely is a great play. Once you bring a touch of class to an "affordable" vehicle, it appeals to that much more people. Very great moves coming from Kia and it seems they're on the right track to continue bringing smart decisions