This looks correct and not a scam, although the build & price is now on Kia's website but no mention of the heater. In the Stickers I have seen then seem to remove the EX Premium option for the homelink and ventilated seats... I have no idea why...
I almost think Kia might have been having some sort of production issues with the US models and their seats. They've pulled/removed any mention of the Cooled Seats and Driver Seat Dual Memory Settings (along with adding the "Deletion Package"credit of $200 for the Ventilated Seats and Homelink Rearview Mirror options you can't get) from the US EX Premium models. Seems odd, but I'm not complaining. It is still a really fantastic looking and feeling vehicle.