Purchased my 2018 PHEV last April. Fully loaded, I think the price (don't have sticker in front of me) was around $35,624, at the time 1 of 7 fully loaded, top trim PHEV available in USA. $1250 off from the dealer plus $750 from Kia by financing through them. I always pay cash, but found out I only had to finance for two months to get the $750, so I wrote one check for $34,000 and a second check for the FL sales tax (strange story as I put purchased it in MO) and then paid it off in June.
I would have preferred to lease for a year (I trade often), but we could not come to terms on a short lease. Any EV will depreciate like crazy, worse than an ICE car. From my standpoint, they were not fully accounting for the $4530 EV credit in the lease. Just be aware this is a non-refundable tax credit and no carryover is allowed.
You might find a better deal since it is now the end of the model year and if you live in an area that sells what you want.
Before you sign on the dotted line, be aware the headlights aren't the best on lesser models and the windshield wipers and backup lights are poor on all models. Body gaps are larger than I think they should be, but not bad. Beyond that, I am really happy with mine.